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And for Chen Craig, too, the reluctant founder, wary of being lumped in with the droves of influencer and celebrity-backed products swelling the sweetness market. “I wasn’t even trying to construct a brand, I was doing very well as an ambassador, and working with various manufacturers,” she stated. It’s precisely due to all of the smoke and mirrors that Chen Craig never imagined herself beginning a skincare model. “I all the time say that I was probably the most unwilling skincare founder,” she laughed. Makeup with skin-care benefits continues to be one of the greatest trends in beauty, and this…